Our Cambridge office has moved to an exciting new facility!

By Elizabeth Buie | 01/02/2017

Our Cambridge office has relocated: as of 1st February we’re in a gorgeous new building that puts us amidst a number of dynamic, innovative organisations in the health and life sciences industry. We chose this location because health and life sciences research is very strong in the region and our Cambridge team have a particular remit to support it. Our new office is located in the Biodata Innovation Centre (BIC) on the Wellcome Genome Campus in Hinxton, South Cambridgeshire.

We’re making this move to have room to grow our Cambridge team, to enhance our relationship with the health and life sciences research industry, and to heighten our ability to provide industry clients with the full range of Sigma user experience (UX) services: research, design, development, training, and support. Also, we love the landscaping.

Dr Adrian Ibrahim, Head of Technology Transfer and Business Development at the Wellcome Genome Campus, said of our move:

We are very pleased that Sigma are joining us in the Biodata Innovation Centre. They specialise in user experience design, with an increasing focus on genome- and biodata-driven healthcare, thereby bringing a useful and unique skill set to the Wellcome Genome Campus.

Our presence in Cambridge extends our existing relationship with this industry, including clients such as the European Bioinformatics Institute (EBI), Addenbrooke’s Hospital, the tropical medicine group at the University of Warwick, and the International Mouse Phenotyping Consortium. Commenting on the partnership between the IMPC and Sigma, mouse informatics coordinator Terry Meehan said:

We recently commissioned Sigma to perform UX testing for the International Mouse Phenotyping Consortium. At all times, they were professional, knowledgeable and timely. They quickly understood what we wanted to achieve and produced a comprehensive report that identified what aspects of our portal were working and the key areas we needed improving in. We are acting on their findings and are receiving positive feedback from our funders and users. We look forward to our next opportunity to collaborate with Sigma.

Cambridge team leader Francis Rowland is a prominent and highly respected user experience researcher/designer who joined us from the EBI, having a background in design and innovation across a range of complex scientific domains. A very well-known member of the UX community, he is co-organiser of the Cambridge Usability Group and co-chair of EuroIA 2017. "I’m really pleased", Francis says, "that we’ve already been able to complete several important UX research and design projects for health and life sciences clients since April, when we opened our Cambridge office.” Francis leads Sigma Cambridge team members Jennifer Fuller and Elizabeth Buie.

Jennifer has a business development role, with responsibility for marketing and campaigning to prospective clients, identifying and securing new business, and managing client accounts. In her short career, Jennifer has worked in digital, marketing and communications roles for The International Criminal Court, the Economist, a tech start-up in NYC, and a large timber merchant. We're confident that this varied experience will provide new perspectives on our business development strategy!

Elizabeth is an internationally recognised UX researcher/designer who joined Sigma in August 2016 to return to industry whilst finishing her PhD in design research. She is especially known for her knowledge of the research behind UX design principles and for her understanding of different populations of government system users. Elizabeth is co-editor of Usability in Government Systems: User Experience Design for Citizens and Public Servants and has recently been named as co-chair of Case Studies for the CHI 2018 conference on Human Factors in Computing Systems.

Alongside the team, we have two experienced consultants contributing to projects as needed. Antony Quinn works with organisations to conceive, design, develop and market digital products and services, specialising in innovation, user experience design, and software development. Antony supports our Warwick work. Marianne Guldbrandsen is a strategic consultant with a passion for design-driven innovation and deep expertise in its practical application. She brings complex projects and programmes together in a strategic, holistic, and seamless manner.

Sigma BIC officially opened at the beginning of February, 2017. If you'd like to know more about our Cambridge team, please contact Hilary Stephenson, UK Managing Director, on 01625 427718.