Data-driven design, performance monitoring, analytics review and set-up, usability & accessibility testing, multivariate and A/B testing, CRO & on-going site optimisation

What we do

  • User observation and site monitoring
  • Google Analytics set-up and management
  • Conversion Rate Optimisation (CRO)
  • Assisted digital approaches and customer engagement platforms
  • A/B and split testing
  • Content strategy
  • Ongoing optimisation and support retainers

Our approach to optimisation

If your websites or web applications do not address the needs and preferences of your users, those users will quickly find sites or applications that do. We work with our clients over the long-term, delivering post-launch service and support and ongoing product development. Optimisation is therefore a key part of our work as it’s important we measure, adapt, test and refine our clients' products once they're live. Our approach to data-driven design is based on a solid understanding of analytics and site usage over time, so we can help our clients to continually enhance and improve their products.


Can we help you?

At Sigma, we are always happy to listen, talk and help. Please contact us if you'd like to discuss a project or idea or are interested in our training or events

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