Sarah  Mace 

Sarah is an advocate for social change. Working towards a vision of a prosperous UK free from poverty, she leads a newly formed team and agenda at Joseph Rowntree Foundation (JRF).

She is spearheading their digital transformation work which includes the re-design of channels, products, services and ways of working.

Sarah also leads JRF's ambitious strategic communications work. Their aim is to shift how the social change sector and the general public understand and talk about UK poverty.

Sarah's career has included roles in marketing, communications and digital across the public and third sectors, including a stint at DWP where she introduced the department's first use of Twitter.

This is going to hurt; the diary of a digital leader

War stories and wins from the front line of digital transformation. 

Many of us know how hard transformation can be and how often if can feel like a thankless task, but we do it anyway.

Why? Perhaps because a sense of injustice drives us to do the right thing, make things better.

Joseph Rowntree Foundation (JRF) is over a century old and sits in a group structure. There is a lot of legacy and a big transformation brief, over the last two years Sarah has led a team to digitalise the foundation.

It’s not been without its trials and tribulations and there is a long way to go. In this session, Sarah will share some ‘prosecco moments’ that have popped, making significant impact on the organisation's culture and ways of working. Plus she'll share how she plans to keep the bubbles flowing.