Steve  Benford 

Steve Benford is a Professor of Computer Science at the University of Nottingham where he co-founded the Mixed Reality Laboratory. He is Director of the EPSRC-funded Horizon Centre for Doctoral Training and also Director of the University's Smart Products beacon of research excellence.

Steve was previously an EPSRC Dream Fellow, a Visiting Researcher at Microsoft Research Cambridge and a Visiting Professor at the BBC. He has collaborated with artists for more than 20 years to create award-winning cultural experiences. These collaborations have, in turn, driven new thinking on creative design methods for engaging and personal user experiences.

Intelligent Ideation

Ideation cards are a popular tool to support the early stages of design. Steve will present experiences of capturing data about how ideation cards are used in design sessions. He'll also illustrate how this can provide insights into designers’ thinking, help inspire new innovations, and ultimately lead to ‘intelligent ideation’ platforms.