Chris  Bush 

Head of Experience Design at Sigma

Chris hasĀ over 10 years' experience in interaction design, usability and accessibility and helps to design interfaces and systems that offer the best possible experience for end users.

With a background in web and mobile design, standards compliant HTML and CSS, Chris ensures we produce creative, intuitive and accessible designs for websites, portals and other online information systems. Chris is a Certified Usability Analyst and his clients include National Geographic, BBC Canada, InterContinental Hotels Group, Citizens Advice and University of Brighton.

Helping IHG to achieve 96% on the System Usability Scale

We can all cut down on our own consumption, but imagine how much greater the impact if a hotel did the same; or if many hotels took real steps to become more sustainable. Now imagine if InterContinental Hotels Group, the world's largest hotel company, rolled this out to over 4000 hotels globally.

IHG's pioneering environmental web application Green Engage helps hotels to meet the sustainability challenge. This session looks at the "before and after", the user engagement steps Sigma take, the user testing we performed and the resulting impact.