Elisa  del  Gado 

User Experience Consultant

Elisa has over 20 years of experience as a UX practitioner, working in over 20 countries. Her career has been focused on providing a range of services in research, design, and training.

She has a proven track record of developing, mentoring, and inspiring user experience teams, as well as working with clients to ensure successful engagements.

Persuasion in Design

Presented at Camp Digital 2012.

Persuasion in design is about understanding users' requirements and what influences their behaviour, then using this information to create effective designs.

From a business perspective, an effective user experience is one that influences users to behave in a way that meets the organisation's objectives.

Elisa demonstrates that from the user perspective, it is not just usability that is important; it is the entire experience from their initial view, through conducting tasks or transactions, to future communication.