Jon  Ward 

Director at Acuity Intelligence

Jon is co-owner of Acuity Intelligence - an innovative technology company offering a wide range of research and analysis tools for all aspects of human and computer interaction.

With a background in intelligent video analytics and the heart of a true geek he is passionate about what Acuity do and say.

Eye Tracking & bio-metrics to enhance user research

Presented at Camp Digital 2012.

With a variety of media to present content, interaction and media, it is increasingly important to ensure that the user has an enjoyable journey, a user-centric experience and sees the media relevant to them.

By using a combination of technologies such as eye tracking, biometrics, physiological measures and intelligent analytic tools, we can ensure that what we design, create and implement meet our customers’ needs.Using non-invasive tools to give multi-level analysis of a user’s interaction, emotional

Using non-invasive tools to give multi-level analysis of a user’s interaction, emotional and physical state, Jon shows how there are no excuses for ensuring that your chosen medium is tried and tested before launch, or that the content is as powerful and effective as it can be.