Research Lead at Sigma
Justin's background is in writing, information design and training delivery. He has advised and provided training on the implementation of innovative content, authoring programmes and information management solutions to corporations and public sector organisations. He has also taught Information Design modules at Coventry University.
Affordable & Effective Approaches to User Testing
Presented at Camp Digital 2012.
We are often asked to outline the benefits of certain user research, engagement and testing techniques, not only from a project cost and schedule perspective but also because some people feel too much user involvement can derail plans, change specifications and lead to competing views or negative feedback.
At Camp Digital 2012, Justin looked at simple, cost-effective and enjoyable techniques used to engage users. He will show examples of tools and techniques Sigma has employed for projects ranging in size, complexity and budget and talk through the pros and cons of the approaches used.