Chris  Collingridge 

Senior User Experience Specialist at Sage

Chris has fifteen years' experience as an interaction and user interface designer, user experience strategist, and evangelist. He has designed high-profile business solutions across a variety of platforms and for a wide variety of users and contexts.

His passionate belief in the value UX can deliver for business outcomes has driven Chris to promote and implement organisational change - through metrics, objectives, learning & development, processes, behaviours and more.

Most of all, Chris believes that by inventing and producing outstanding products, UX can make the world a better, more fun, more engaging, more rewarding place, and that only organisations who understand and act on that will thrive in the long-term.

Would you recommend me? A simple way to link UX to business targets

Presented at Camp Digital 2013.

The business case for UX is stronger than ever, but often it's still a vague feeling rather than a solid metric. For many products, UX ROI is difficult, time-consuming, and costly to measure and prove.

But there is a simple, cheap, and easy way to link UX directly to business outcomes and melt the hardest of hearts.