David  Hawdale 

Interim Head of User Experience at News International

David has degrees in Experimental Psychology and Cognitive Science and has spent the last fifteen years attempting to understand how customers behave, the journeys they take, and the decisions they make.

He has overseen major design projects with Lloyds TSB Insurance, dabs.com,

Lean UX techniques to drive product innovation in big companies

Presented at Camp Digital 2013.