Head of User Insight at the Office for National Statistics
Alison Saunders developed ONS' online presence through maximising user testing, social media engagement, SEO and web analytics, to create a central focus for the voice of the User at every stage of digital development.
Alison has spent over twenty years in marketing and account management and has seen some very radical and exciting changes in the way Public sector organisations service their customers as they move towards a ‘marketing concept’.
Alison is a Chartered Marketer and a member of the Chartered Institute of Marketing Wales Regional Board.
Meeting the needs of users
Presented at Camp Digital 2014.
The Office for National Statistics (ONS) realise that increasing their web audience is absolutely key to their success. As such, they are using a range of tools and techniques to ensure they meet the needs of their customers both now and in the future.
Alison Saunders explains why this is a time for great opportunities at ONS and shares detailed insights and examples which you can use to help meet the needs of your own users and inform your digital projects.