David  Bowen 

Product Manager at Episerver

David has more than 12 years of experience in the eCommerce industry, having worked as a solution architect at system implementers, guiding and delivering successful multi-million dollar commerce solutions for mid-size and global enterprises. He is now responsible for driving the EPiServer commerce product roadmap.

Always on marketing

Presented at Camp Digital 2014.

Traditional marketers are generally still stuck in ‘campaign’ mode but as customers now demand a great experience anytime anywhere, marketing should be a continuous process across the user journey based on analytics and data rather than just a one hit wonder.

David discusses marketing past vs marketing future and how ‘always on marketing’ can be done effectively across channels by combining inbound and outbound tactics.