Ian  Richards 

SENIOR BUSINESS ARCHITECT at SERCO

Having left a Mathematics and IT lecturing career to 'gain more industry experience', Ian has never looked back.

Ian has over 15 years’ experience in the business analysis field with many large Blue Chip Companies, including Fujitsu, IBM, The AA and British Steel. However, he is currently a Senior Business Architect within Serco's public and private sector, involved in both bid and transitional work in the services industry.

As an active member of the International Institute of Business Analysts (IIBA®), Ian has presented to business analysts from many corporations at IIBA® events including London, Manchester, Birmingham and Bristol and is also on the IIBA® review panel for new articles and publications relating to Business Analysis.

Ian is one of the few, but increasing Certified Business Analysis Professionals™ (CBAP®) in the UK and also holds the BCS International Diploma in Business Analysis.

Creativity Culture: Unleashing the Potential of the Business Mind

Presented at Camp Digital 2014.

Creativity, as the root of innovation, needs to be nurtured and encouraged in any business, yet it is all too often neglected. This thought-provoking and interactive session explored a range of creative techniques and methods of ensuring that the most suitable innovation is achieved as a result, arming delegates with tools, approaches and a re-invigorated creative outlook to take back to the workplace.

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