Jamie  Clouting 

Business Analyst & User Experience Consultant at Sigma.

Jamie's passionate about good quality software and works alongside users and developers to capture requirements, research user behaviour and ensure the right solutions get implemented.

His work involves everything from user interviews and card sorting, to producing wireframes, interactive prototypes and full system specifications.

Jamie is an active member of the International Institute of Business Analysis and his clients include the BBC, ITV, The University of Brighton and InterContinental Hotels Group.

Developing an MVP your users will love

Presented at Camp Digital 2014.

Minimum Viable Product (MVP) is a key lean startup concept popularised by Eric Ries to maximise validated learning for the least amount of effort expended.

But what's the impact of constantly focusing on delivering the 'minimum' and do your users ever truly love your product as a result. In this session, Jamie looks at how your team can develop an MVP that both meets your business requirements and keeps your users coming back for more.