Lee  Duddell 

Founder of WhatUsersDo

With 20+ years of working in digital, Lee became increasingly frustrated with the amateurish way that companies were making important design decisions.

Personal opinions, hunches and incomplete data were driving experience design. And not User Insight.

He started WhatUsersDo to fix this by making user research and user testing BAU.

The enemies of UX and how to defeat them

Presented at Camp Digital 2014.

In this session, David discusses techniques to identify the enemies of UX in your organisation and tactics for defeating them. Drawing on 20 years of managing digital teams at places like FT.com and as Founder of WhatUsersDo, Lee will share how the best organisations consistently deliver great UX and why the worse don't.