Matt  Lacey 

Head of Optimisation at PRWD

Matt works across all of the core disciplines involved including web analytics, user research, and testing. He works collaboratively with clients such as The North Face, AllSaints, Schuh and British Cycling. Matt has a solid grounding in how data underpins E-commerce operations having previously worked as a web analyst for some of the UK’s largest retailers.

You're Testing What? Four Types Of Test Every Business Should Be Running

Presented at Camp Digital 2014.

Matt showed the four types of test every E-commerce business should be running. He explained how to identify what to test and how to prioritise your testing schedule, as well as settling once and for all the question “what’s wrong with testing button colours”? He covered pricing and price framing, proposition testing and radical redesigns to optimise for engagement and conversion.