David  Gerrard 

Head of Search at PushON

Mobile UX & Search: The Inextricable Future

Presented at Camp Digital 2015.

It’s no secret that Google is increasing its focus on mobile user experience.

The launch of new testing tools, publication of guidelines and visible changes in search results are only the tip of the iceberg. The next frontier is a true mobile algorithm.

When this will emerge, how it will manifest and what it means for the web at large are all important questions to consider.

The clichéd “year of mobile” is an annual appellation mooted by marketers, designers and developers alike and 2015 will surely be no different, however this time there is actually profound change looming.