Fritz  Von  Runte 

Head of Design at National Institute for Health and Care Excellence (NICE)

For the past 5 years, I've been implementing User Experience methodologies and processes in companies that were new to it. I've successfully convinced directors, managers and delivery managers about the benefits of user research and testing, web metrics and collaborative multi-disciplinary product development.

Garnering positive engagement from stakeholders who don’t understand UX

Presented at Camp Digital 2015.

In this talk, I'll speak a little bit about certain techniques to get a more open and positive engagement from stakeholders who aren't used to UX. I'll talk about what they need to hear to let you do the work you want to do, how to deal with them and how to get leverage in the meeting room by doing what we do best — designing.