Kate  Dale 

Strategic Lead: Brand and Digital at Sport England

Kate Dale started working life as a journalist and magazine editor before jumping into digital during the first dotcom boom (which she survived).

She has created numerous websites from companies including Freeserve, Barclays and Sport England and is now in charge of Sport England’s digital strategy. Most recently this has involved using digital and social media to promote This Girl Can, an ad campaign that went viral within five days.

Leave your ego at the door. How to stop corporate pride getting in the way of excellent UX

Presented at Camp Digital 2015 in collaboration with Paul Cottam, Head of Editorial at Sport England.

Using the recent This Girl Can campaign and our Be Inspired and main Sport England sites as references, we'll discuss the ongoing battle to create great websites based on what our users need rather than what the chief executive wants.