Dominic  Hurst 

Leading Digital Services at Liverpool John Moores University

Dominic has been creating digital experiences for over 15 years in a range of sectors and now heads up Digital Services at LJMU.

He’s an advocate for UX and customer-centric “insight” driven design and has been shifting organisations towards data driven developments whilst still keeping “user needs” at the heart of their digital offerings.

Make data your MVP

Presented at Camp Digital 2016.

For a lot of organisations, collecting quantitative or qualitative data, never mind analysing it, is an afterthought for digital services. But times are changing.

Dominic discusses the role that data, more so insights, plays in delivering a better experience for your users and why it should be the first thing on people’s minds.