Robert  Mulder 

Director of Business UK & VOC consultant at Usabilla

Robert is a VoC expert at Usabilla and he consults global brands on how to boost conversions with user feedback.

How to Combine Quantitate Data with Qualitative Insights for CRO

Presented at Camp Digital 2016.

Analyzing data is a key component for any successful digital strategy. But is it enough?

Analytics enables you to identify bottlenecks and find areas for improvement. You can identify the "what"...but not the "why". To effectively grow your website, product or service a qualitative approach is also needed.

Robert will talk about how to combine quantitative data with qualitative insights for optimization success. He will talk about why user feedback is important and how you can implement an effective feedback strategy for actionable results.