Tom  Loosemore 

Digital Services Director at the Co-op Group and ex Head of Strategy at GDS

Tom has done a lot of digital, with over 20 years experience of doing stuff that matters using the internet.

He’s a recent convert to Manchester, having joined Co-operative Group as Director of Digital Services late last year.

In 2010 Tom founded the UK's Government Digital Service (GDS), and served as its deputy director until 2015.

GDS was established to make sure that the UK government offers world-class digital services that meet people’s needs. GDS is now recognised as a world-leader in digital transformation, and has been cited as a model by the US, Australian and Singapore governments who have since established their own digital departments.

Prior to joining the UK Government, Tom was senior digital advisor to OFCOM, the UK communications regulator, and ran Channel 4’s digital innovation fund.

Between 2001 and 2007, he led the BBC's Internet strategy, having launched the BBC's first sport websites in the late 1990s. In his spare time, he was a driving force behind a raft of innovative e-democracy websites including, and later helped found mySociety, a global civic-tech charity.

From 1995 to 1997, Tom was an editor on the UK edition of Wired Magazine, after which he ran Capital Radio’s websites and founded local information startup

Doing the hard work to make it simple

Presented at Camp Digital 2016.

Making something look simple is easy. Making something simple to use is much harder — especially when the underlying organisation is complex. Tom shares his experiences of helping teams take the vital leap of going back to first principles with the design of digital services.

After this talk, you’ll know how to respond when someone says “It’s always been that way”.