David  Hawdale 

Lean UX Consultant & Behavioural Psychologist

David is an Experience Strategist and Digital Psychologist, specialising in customer-centric lean innovation through behavioural design and experimentation.

He has degrees in Experimental Psychology and Cognitive Science and has spent the last twenty years researching and designing how people interact with technology.

Currently at Standard Life with Chelsea Apps Factory, and previously at Barclays, Manchester United, Daily Telegraph, Ladbrokes, Westminster City Council and The Times.

The Decisive Moment

David will be talking about those particular moments when choices are formed and decisions are made, and how our behaviours, habits and biases shape what we do and how we think, and how we can use this to make our products more desirable.