Jeff  Coghlan 

Founder of Matmi, Board Member of Creative England

As a digital strategist, my opinions (not always mainstream!) have been sought by clients, events, conferences and major advertising agencies worldwide including TBWA, Publicis Modem, Sapient Nitro, McCann, WDMP, RKCR /Y&R.

In partnership with leading agencies, I’ve produced digital campaigns helping them land major new clients worth millions in revenue. I’m an internationally known keynote speaker and talk at a variety of events across the world. I’ve talked at many leading events including Casual Connect, Develop, TIGA, TEDx, SASCON, GSUMMIT, AR Conference, ICE gaming, IAB, Digital Picnic, Launch Conference, Festival of Games and even at Parliament (yes they let me in).

My work with Matmi, and industry reputation, led to my appointment on the board of Creative England. As an industry veteran my knowledge is sought by many leading technology firms including Microsoft, Sony Playstation, DELL, SEGA and most recently iTagged (watch this space).

I’ve co-produced games with many celebrities; including collaborating with Warwick Davis on the critically acclaimed app Pocket Warwick.

Our work has been mentioned in many leading news outlets and in a host of industry publications. I’ve written many articles for the industry press and our work has been featured on television, film and even at an Iron Maiden concert!

I look forward to the next evolution of digital where it seamlessly merges with the physical world; where we interact with emotion and motion that will help humanise the technology that we use.

Why Do We Want To Escape Reality?

Jeff discusses future trends for Virtual Reality, Mixed Reality and Augmented Reality. Exploring our fascination with Virtual Reality and how this will be used in the future. What are the pros and cons for each format – VR vs AR vs MR?

How do we prepare for this to be integrated in our lives and what are the risks involved?