University of Brighton appoints Sigma to user-centred website redesign project
By Shaun Gomm | 12/05/2012
Sigma has already conducted an independent expert evaluation of the existing site to identify where the University could deliver quick wins, so that key site improvements were not delayed for the duration of the main design and build project. This approach was adopted and the University has already seen notable improvements in click-through rates on key areas of the site.
Sigma and the University of Brighton are looking forward to a highly successful project that should see the new website launched sometime around summer of 2014.
Sigma Consulting Solutions is a leading digital and user experience company, designing, developing and supporting information-rich web sites, intranets, portals and applications that add genuine business value and bring people together.
Sigma is now focusing on:
- User engagement and research through interviews and focus groups with a cross-section of students and prospective students locally, nationally and internationally
- Auditing the large volume of content on the existing site, and creating a framework for gap and duplication analysis, such that site content can be streamlined and rationalised prior to migration to a new CMS platform
- Training in writing for the web
- Development of an intuitive, user-centred Information Architecture for the site through card sorting exercises and Treejack testing of the new structure and navigational model with users
- A Joint Application Design (JAD) and rapid prototyping workshop over several days to collaboratively define the functionality and design approach to the new site with key stakeholders, developers and user representatives
- Design of the User Experience, look and feel, and interactions for all site page types through an iterative design process
- Usability testing of both the prototype and later the beta site and designs prior to full development and release
- Creation of visual impairment designs and accessibility testing of those designs to ensure the site is fully accessible for users with a range of accessibility needs
- Development of a Global Experience Language (GEL) document that sets out design principles, standards and mechanisms for further designing and developing the site to our agreed design and User Experience parameters in future
For more information please contact Shaun Gomm, UK Business Development Manager on 01625 410989 or firstname.lastname@example.org.