North Wales Police: New website design, development and support powered by Umbraco

A little background

North Wales Police (NWP) is the territorial police force responsible for policing North Wales. Sigma was successfully selected after a competitive process to completely redesign and develop the NWP website.

Sigma's knowledge of User Experience and supporting us in the transition to the Umbraco CMS has been invaluable. The new website provides a solid platform we can build on for our long term initiatives and an improved cross-device experience for our users.

Shaun Barritt, Web Manager

The project

From the outset we worked with NWP to understand their current brand guidelines, analytics and any customer research/feedback to get a better understanding of their brand and how users interact with their current web channels. Through a number of workshops we then discussed and agreed KPIs and married business and end-user needs. The workshops allowed us to focus on the functionality, content, information architecture and ‘look and feel’ of the website.

We went through a collaborative and iterative design process to create a user interface that was usable, accessible and most importantly engaging. With our focus on persuasive design and conversion rate optimisation (CRO) we can make a real difference to how the public interact with your site. Persuasive design is an incredibly powerful approach based on scientific knowledge of human engagement and interaction principles. This is particularly important in the development of transactional solutions.

We also understand the need to optimise websites for mobile, and recognise that, increasingly users expect to view the same content on different devices based on their own working day/lifestyle. The NWP website is fully responsive to ensure it is device independent and future proof.
NWP were impressed by our knowledge of the Umbraco CMS and our development and integration experience. We moved them from Alterian CMC (formerly Immediacy and now SDL) to a new tailored Umbraco solution. This was achieved using a combination of automated and some manual content migration.

We integrated with an existing ‘Your Neighbourhood’ database to retrieve officer and meeting data and present this dynamically to the user. We also developed a custom admin section for NWP that allows them to upload and refresh the Your Neighbourhood data.

NWP chose Umbraco because it’s robust, scalable, flexible and easy to use on a day-to-day basis, especially for non-technical users. We also implemented functionality including FOI search, dynamic news and appeals, social media integration, bi-lingual content, various online forms (using Umbraco Contour tool), interactive Google Maps integration and much more.

What we did

  • Expert evaluation of the current site
  • Full creative design and development
  • Information Architecture
  • User Experience and interaction design
  • Ongoing support and maintenance

Related Work

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